The Physicians Committee for Responsible Medicine has finally found 10 people from the
The suit names nine dairy retailers who do business in the
Remember, this lawsuit is the result of a media campaign the group launched in June to recruit lactose-intolerant people from the Washington D.C. area to join together to file suit. PCRM placed large ads on Metrorail platforms and inside trains and buses that read: “Got Lactose Intolerance? 75 percent of people do, particularly people of color. If you’re lactose intolerant, you may have grounds for a lawsuit.”
In addition, PCRM, an activist group with only a small portion of physicians in its membership and with ties to the People for the Ethical Treatment of Animals, is providing pro-bono legal counsel for those who filed suit. If the first suit is successful, PCRM plans to file suit against other dairy products, such as yogurt and cheese.
So far, media coverage in the D.C. area has been fairly balanced. For example, an article in the Washington Post, cited two national experts saying that “gastrointestinal problems that can result are far less prevalent than the lawsuit claims and are hardly the basis for a warning label.” The article goes on to cite a report from the National Medical Association, an organization of black physicians, calling on African Americans to increase their dairy consumption. That report was released last year.