The Physicians Committee for Responsible Medicine, an activist group, is urging Elizabeth Hurley, British actress and model, to stop participating in an advertising campaign that falsely implies that consuming dairy products facilitates weight loss.

Hurley, dressed in a swimsuit on the beach, sports a milk mustache in the latest “got milk?” ad. The ad text says that nutrients in milk “make for one irresistible body.”

PCRM contends there is no scientific evidence to support the claim that consuming dairy products aids weight loss.

Last year, PCRM filed two lawsuits to stop the multimillion-dollar advertising campaign claiming that milk facilitates weight loss. PCRM has also asked the Federal Trade Commission and the Food and Drug Administration to put an end to such claims. PCRM’s legal complaint and FTC and FDA petitions can be found online at www.pcrm.org/dairydeception.

To view the full PCRM press release, go to: http://www.pcrm.org/news/release_060424.html

Physicians Committee for Responsible Medicine