PCRM wants cheese ads pulled from kids’ TV

 Resize text         Printer-friendly version of this article Printer-friendly version of this article

As childhood obesity reaches record levels, the Physicians Committee for Responsible Medicine (PCRM) has asked the Federal Trade Commission (FTC) to follow the United Kingdom in banning advertisements of fatty cheese and other junk foods on television programs directed at children.

In a letter sent on Thursday to FTC Secretary Donald S. Clark, PCRM nutritionist Dulcie Ward, points out that cheese is very high in saturated fat and cholesterol and, as a result, is covered under the new ban in the United Kingdom, which will go into effect early this year.

“Just as it protects children from tobacco advertising, the Federal Trade Commission should safeguard young people from the food industry’s aggressive million-dollar ad campaigns pushing pizza, cheeseburgers, and other unhealthy food products,” says Ward.

The new U.K. regulations will ban the advertising of all foods classified as high in fat, salt, and sugar during children’s television programs and programs with a high percentage of viewers under the age of 16. A similar ban in the United States would prevent pizza companies, candy companies, and other makers of unhealthy food from advertising on SpongeBob SquarePants and similar shows.

PCRM, Brandweek

 



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left


DewPoint 6110

The patented "DewPoint" technology enables commercial hay growers to bale hay anytime the crop is sufficiently dry, without the need ... Read More

View all Products in this segment

View All Buyers Guides

Feedback Form
Leads to Insight