The California Milk Processor Board has launched a new Got Milk? campaign that is aimed at bilingual Hispanics, age 18 to 24.
The campaign features cheesy 45-second video poems that highlight the benefits of drinking milk. According to an article by MediaPost Communications, the videos can be seen on social-networking sites such as Facebook, YouTube, Migente.com and Quepasa.com.
According to the article, each mock-romantic poem concludes with the line: "No one writes poems about..." as a reminder of the power of milk to contribute to health and beauty.
Source: IDFA SmartBrief, MediaPost Communications