Consumer reaction is always a wildcard, but a recent poll shows that about 66 percent of adults surveyed Dec. 30 and Jan. 1 believe the beef supply is safe.
The CNN-Time poll — conducted a week after USDA announced that a cow slaughtered in Washington tested positive for bovine spongiform encephalopathy— also found that roughly 75 percent of consumers think the beef purchased at their local supermarket is safe. About 63 percent reported that their beef consumption remained the same as before the revelation. Still, nearly 25 percent of respondents said they either quit eating red mead or reduced their beef intake.
Channel3000.com, Associated Press