The California Milk Advisory Board (CMAB) announced today it is introducing a Real California Milk seal which certifies that fluid milk bearing the seal is made exclusively with milk produced on
A statewide advertising campaign that includes television commercials, newspaper and magazine ads, radio, outdoor and trade advertising will introduce the new seal to consumers in early October. With up to 20 percent of fluid milk sold in California coming from out-of-state, “the Real California Milk seal is a direct response to a very clear consumer demand for locally produced milk and we are confident it will be embraced by California shoppers, even to the point that they will ask for California-certified milk at their local supermarkets,” said Stan G. Andre, CMAB chief executive officer.
Andre cited research that showed
The CMAB’s popular “Happy Cows” advertising campaign is being expanded to support the new milk seal. The CMAB also will continue to promote Real California Cheese and the cheese seal will continue to appear in advertising.
According to CMAB, several leading
To read the press release, follow this link.