Slammers milk drinks have been chosen as one of the best new dairy products of 2004-2005 by Progressive Grocer magazine.

The magazine selected Milky Way Slammers, a vitamin-fortified, flavored milk made by Bravo! Foods International, as one of its “Editors’ Picks,” a list of 62 innovative products featured in the September issue of Progressive Grocer.

In the article, the editors state that their “criteria for selection included attributes such as overall usefulness, innovative or appealing packaging, acuity at meeting the market’s needs, merchandising programs that are especially well thought out, and responsiveness to important trends that extend beyond a ‘me too’ approach.”

According to the article, Slammers earned praise for “containing considerably less fat than whole milk while recreating the tastes of two of kids’ favorite sweet snacks.”

Bravo! Foods International; PRNewswire; Progressive Grocer