Bravo! Foods International Corp. announced Monday a two-year sponsorship deal with the Washington Redskins football team.
Sponsorship allows Bravo! to provide product samples of its popular Slammers milk drinks during games at FedEx Field in Landover, Md, and to set up promotional booths, housing fan "Tailgate Club" activities, distributing coupons and product samples. The deal also includes advertising, promotions and concessions rights.
Bravo! CEO Roy Warren said, “Sponsorship is an excellent opportunity for sports fans to enjoy our great-tasting, nutritious milk drinks while doing something they love -- watching their favorite sporting events."
Terms of the sponsorship agreement allow Bravo! to sponsor the Washington Redskins for a period of two years, retaining the right to participate in fan events and football games with advertising, sales and promotional campaigns.
Mike Stevens, the team's senior vice president of sales and marketing said, "We are pleased to welcome Bravo Foods as a sponsor of the Washington Redskins, and look forward to a successful relationship."
Slammers milk drinks come in 14oz. shelf-stable bottles that can be stored without refrigeration for up to six months. The long shelf life and ambient storage capability is due to a combination of unique processing and packaging, accomplished without compromising taste.
About 30,000 retailers nationwide offer a variety of single-serve Slammers for sale in the refrigerated dairy section.
For more information visit: http://www.bravobrands.com
PRNewswire, Bravo! Foods