A global survey of 21,000 regular Internet users around the world by AC Nielsen shows that
The survey asked about purchases in 11 different food and beverage categories. Survey results show that just 6 percent to 15 percent of
The top reason given why consumers don’t buy organic products was that they were “too expensive” – 42 percent for
The top reason shoppers worldwide gave for buying organic products regularly was the belief that such products “are healthier” for them.
The survey also asked about shoppers’ purchases of functional foods. In contrast to organics,
For more results from the survey, go to: http://us.acnielsen.com/news/20051205.shtml