Phil Lempert, “Today” show food editor takes up milk in his latest column. In it he cites research from the “Changes in U.S. Milk Consumption/New Milk Products” study conducted by BuzzBack Market Research in conjunction with Dairy Management Inc., and Dairy Foods Magazine.

             Some of the results he highlights include:

·    Over 50 percent of respondents choose to drink milk for the calcium, protein, vitamin A, fat content, potassium and vitamin D contained in it.

·    Over 50 percent of respondents say they drink milk because it tastes good.

·    Of respondents age 55 and older, 78 percent drink milk because it tastes good.

To read Lempert’s column, go to: http://msnbc.msn.com/id/10894220/

MSNBC.com