Target and SuperTarget stores have introduced a private label organics line to offer guests a one-stop-shopping experience for their grocery needs.
The Archer Farms brand, exclusive to Target, will include a variety of organic groceries complementing the core line of popular items. In addition, the produce department at SuperTarget is now certified organic by the USDA and features dairy products, as well as produce such as strawberries, apples, and other fruits and vegetables.
"People want to know more about organic products and where to best spend their money on them," says Susan Mitchell, registered dietitian and SuperTarget health and nutrition expert
Products from the Archer Farms organic collection will include a range of items, from whole-grain pizzas, pastas and complete dinners to dairy products, fruit strips and juices. The collection will continue to expand with new product introductions on a regular basis.
Products are available exclusively at SuperTarget stores nationwide, and at select Target stores. In addition, Target and SuperTarget stores will continue to offer hundreds of national organic products to meet all the needs of their guests.
"Target is committed to helping guests see the value of organic products and their role in maintaining a healthy lifestyle," says Greg Duppler, senior vice president, Target. "We want our guests to have one-stop access to the healthy products they need without sacrificing the convenience and value that Target consistently delivers through our owned brands."