With the start of the New Year, the nation’s milk processors want to make it easier for America’s moms to set the table with milk and build strong families in 2010.

The National Milk Mustache ‘got milk?’ Campaign launched a new initiative today called the “Great Gallon Give” with the help of actress and mom Rebecca Romijn, who is appearing in her second milk mustache ad – this time with her twin daughters. The new program will give away hundreds of thousands of gallons of milk – the equivalent of more than three million servings – to help raise awareness of the important role milk plays in building strong families. Events are scheduled from coast-to-coast to give out the gallons and families can register to win a year’s free supply of milk at whymilk.com.

The “Great Gallon Give” will also make it possible to help families in need by passing a virtual gallon of milk to friends on Facebook (Facebook.com/MilkMustache). For every virtual gallon passed, $1 will go to Feeding America, up to $100,000. Feeding America is the country’s largest network of food banks that serves more than 25 million people facing hunger in this country. In addition, milk processors will be donating thousands of real gallons of milk to local food banks in the Feeding America network.

“We want to salute moms for all they do to help build strong families,” said Vivien Godfrey, chief executive officer of the Milk Processor Education Program. “When you sit down to a meal together, you’re doing something good for your family. When you set the table with milk, you are providing your family with one of the most nourishing choices possible.”

Go to whymilk.com to find out if the Great Gallon Give is coming to your town. Local events are planned for 20 markets from coast-to-coast. In total, more than 200,000 gallons of milk will be distributed. While there, you can register for a chance to win a year’s worth of free milk. The first 125,000 people to enter the contest will receive a downloadable coupon for free milk with purchase.

Source: Milk Processor Education Program