Editor's Note: The following letter was sent to Dairy Herd Management by a representative of the California Milk Advisory Board. She was responding to criticism of the "Happy Cows come from California" commercials that appeared in an editor's commentary last week in Dairy Alert. The editorial was prompted by a recent broadcast on the ABC News program "Nightline."
"We wanted to respond to your editorial regarding the recent Nightline segment showing images of animal abuse in
"The California Milk Advisory Board’s purpose is to promote
"Our staff would welcome the chance to meet with you to help you understand the strategy behind this campaign, its remarkable success at strengthening consumer awareness and purchase intent for