Vance Publishing acquires Doane Agricultural Services

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Vance Publishing Corporation, a diversified information and communications company, announced the acquisition of Doane Agricultural Services of St. Louis, Mo. The newly acquired product lines include an array of economic advisory products, a magazine and a daily live radio program.

“Like Vance Publishing, Doane has long been a strong and well-respected leader in agriculture information,” said Vance Chairman William C. Vance. “This significant purchase complements Vance’s existing portfolio of communication products serving the agricultural industry. Additionally, the impressive research and forecasting capabilities included in the acquisition now allows us to provide in-depth commodity analysis, research and advice to the audiences and key influencers throughout the entire food value chain.”

The products and services will be housed in Vance’s Food360° Division. The division was formed earlier this year as an umbrella for a combination of products and services designed to reach all of the audiences in the food chain - agriculture, production and retail. Bill Newham, a veteran Vance executive, is the division senior vice president.

“The research and forecasting products are a natural expansion of Vance’s mission to provide essential information to every member of the agricultural community,” Newham said. “We do not anticipate significant changes in these products. We also do not anticipate changes in the live daily syndicated radio program, AgriTalk. The program is broadcast through 74 affiliates, and provides sound value to its listeners on issues impacting middle America/farming America.

“We will be redesigning the magazine Ag Professional and blending it with an existing Vance product, Dealer & Applicator,” Newham stated. “The magazines currently serve slightly different but compatible markets: Dealer & Applicator focuses on the retail trade and Ag Professional targets professional farm managers and crop consultants as well as retailers. We will combine the two publications, retaining the Ag Professional name. Production will be increased to twelve times a year.”

The Doane acquisition is in keeping with Vance’s long-term expansion goals, according to President Peggy Walker. “We are actively seeking similar opportunities that will bring additional benefits to our client base and broaden our product scope,” she said. “Our solid financial footing and experienced management team allow us to explore opportunities of growth by acquisition as well as through expansion of existing product lines.”

Since its founding in 1937, Vance Publishing Corp. has been a recognized leader in business information and communications. Vance serves select business-to-business markets with 25 magazines, a host of newsletters, Web offerings, research and analysis, and data and custom media products.



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