Delegates to the 2010 American Veal Association (AVA) annual meeting adopted a statement of ethical principles and code of conduct as a way to articulate veal industry principles and confirm an industry commitment to “veal raised right.”

“Veal producers recognize that consumers, restaurants, retailers and policy makers want to know that they can count on the veal industry to provide humane care and sustainable practices,” says AVA President Chip Lines-Burgess.

“By adopting and embracing these principles, we can help our consumers and customers better understand our commitment to producing safe, nutritious food, protecting the environment, caring for our animals, providing a safe, rewarding work environment and contributing to our communities,” he adds. “These are the values the veal industry believes in.”

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Source: CattleNetwork