The top 10 finalists have been named in the $50,000 Battle for Milkquarious, White Gold Milkdonkulous Giveaway. It is a contest sponsored by the California Milk Processor Board (CMPB) - the creator of GOT MILK? - encouraging California teenagers to get creative with their video-making skills for a chance to win thousands of dollars for their public high school’s art programs. Through Jan. 24, the public can watch all the finalists entries online by logging on to www.milkquarious.comand selecting the grand prize winner. That will receive $20,000 for that schools arts program. Ten thousand dollars will go to the second place school, and eight runners-up will each receive $2,500 in funding for a grand total of $50,000 in cash prizes. The top 10 finalists are the following:

  • El Molino High School in Forestville
  • Dublin High School in Dublin
  • Santa Teresa High School in San Jose
  • Los Angeles County High School for the Arts in Los Angeles
  • San Dieguito High School Academy in Encinitas
  • Marysville Charter Academy for the Arts in Marysville
  • Los Angeles High School for the Arts (LAHSA) in Los Angeles
  • Santa Susana High School in Simi Valley
  • Gardena High School in Gardena
  • Pioneer Technical Center in Madera

"California high school students put their hearts and souls into these videos," says Steve James, CMPB Executive Director. "White Gold and the celebrity judges had a difficult time choosing the finalists. Every piece of video was creative and well-executed. I am proud of each and every entry."

White Gold’s Battle for Milkquarious is a 20-minute online rock opera at www.milkquarious.com intended to reach California teens with the message of the health benefits of drinking milk for strong bones, muscles, hair, teeth and nails. The rock opera chronicles White Gold’s quest to save his hometown of Milkquarious from a potentially deadly milk shortage. Teenagers 14 to 18 who attend California public high schools were eligible to enter the $50,000 White Gold Milkdonkulous Giveaway from Oct. 5 to Dec. 20, 2009. Students were asked to recreate one of the scenes from the rock opera and submit their video entries online. White Gold and celebrity judges selected nine finalists, with the tenth finalist decided by "people’s choice" through popular vote online.

Online public voting to decide the grand prize winner out of the top 10 will be held on www.milkquarious.com from 10 a.m. PST on January 11 to 10 a.m. PST on January 24. The winner will be announced online at www.milkquarious.comon Jan. 25 at 10 a.m. PST.

"Arts, music and drama programs are routinely the first programs to be drastically reduced or eliminated in times of economic crisis," says James. Yet according to Critical Evidence: How the Arts Benefit Student Achievement, students who take arts classes have higher math and verbal SAT scores than students who take no arts classes. "It’s very gratifying for us to be able to make this positive contribution to the intellectual and artistic development of California’s students."

For more information on Battle for Milkquarious and for complete contest rules on the White Gold Milkdonkulous Giveaway, visit www.milkquarious.com.

Source: California Milk Processor Board