Anticipate and respond to changing customer needs. That’s what Wal-Mart has done with the creation of its Neighborhood Markets. At just 45,000-square-feet the stand-alone stores are less than a quarter of the size of traditional Wal-Mart Supercenters.
However, that smaller size allows the stores to open in neighborhoods where a Supercenter won’t fit and often isn’t welcome. The stores only carry fresh produce, canned goods, a pharmacy and deli and will compete head-to-head with traditional grocery stores. Wal-Mart currently has 56 Neighborhood Markets open in the United States and plans to add another 25 to 30 in 2004.
Fans of the Supercenters won’t be disappointed. Wal-Mart plans to open an additional 50 to 55 new discount stores and 220 to 230 new Supercenters. Relocations or expansions of existing discount stores will account for approximately 140 of the Supercenters, while the remainder will be built in new locations.
Wal-Mart press release