According to a recent report by the Associated Press, People for the Ethical Treatment of Animals (PETA) plans to transfer a quarter of its staff from its Norfolk, Va., headquarters to Los Angeles, Calif.

PETA's executive vice president, Tracy Reinman was reported to say that the animal-rights group will move 40 people and its divisions that handle campaigns and youth and online marketing to Los Angeles, Calif., to capitalize on the city's role in celebrity culture. The Los Angeles office opened in 2006. Currently, PETA has about 160 employees in Norfolk, Va. There are no plans to move the company’s headquarters.

Source: Associated Press