A new Web site, http://whereismymilkfrom.com, launched in January lets consumers find out where their dairy products are from.
The site was created by Trevor Fitzgerald, a senior at Brigham Young University, who is studying information systems. Fitzgerald did not grow up on a dairy farm, but says he was interested finding out where his food comes from.
The information on the site originated from the U.S. Food and Drug Administration, but Fitzgerald says it was being made available in a several-hundred page PDF document that was difficult to navigate. Hoping to make the information more accessible and easier to navigate for consumers, Fitzgerald built the Web site.
Consumers can now enter the code found on their dairy products, and the Web site lists where the product originated from.
Dairy products from milk and cheese to yogurt, sour cream and cottage cheese are included.
Fitzgerald says traffic to the Web site has been growing rapidly.
Find out more at http://whereismymilkfrom.com