The Wisconsin Dairy Council has recognized 11 schools as part of its spring Milk Vending Sales contest. WDC Director Laura Wilford says Delavan-Darien High School has won this year's competition by increasing its vended milk sales by more than 1,600 units over the course of three weeks. The Delavan-Darien FFA Chapter will receive a cash prize of $500 for heading up the effort.
Tied for second place were Denmark Middle School and Plainfield's Tri-County High School, which both earn $275.
"Each school did an excellent job promoting vended milk sales in their respective districts and in reminding students that milk is a healthy beverage choice," Wilford said. "School vending is an important way to deliver milk and calcium to teenagers, and through promotion of flavored milks and milk's new packaging we can encourage students to become lifelong consumers of dairy products."
Wisconsin currently leads the nation in placement of milk vending machines with 342 vending machines placed statewide. The state also has the highest penetration rate of milk machines in high schools compared to any other state in the nation. Click here for more information.