McDonald’s says ‘thanks’ to dairy farmers

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McDonald’s has a reality check for corporate America – it’s impressive that millions of early-risers are in the office by 7:30 a.m., but it pales in comparison to the nation's dairy farmers.

Away from the concrete jungle and maze of cubicles, dairy farmers are well into their morning routines. 

“Dairy farming is a 365-day-a-year job.” McDonald’s says in a new promotional video. “Hard work gets started hours before the sun rises and ends long after it sets.”

The video features dairy farmers and their families from across the country, showcasing the dedication it takes to keep the nation fed.

“From the rest of us who benefit from all that hard work, we can only say ‘thanks.’ What you every day is truly amazing.”

Click here to watch the video or click on the video above.  

Consumers are loving McDonald’s video, which was shown this week at the joint annual meeting of the National Milk Producers Federation, National Dairy Board and United Dairy Industry Association.

“THANK YOU for putting agriculture and farmers in a good light! In a time where too many chains are apparently "against" farms (um, where do you get your food?), this makes me so proud and happy to live and work on a farm!” one fan wrote on the YouTube page.

“I never was a big fan of McDonalds... until now. Thank you for the recognition you're giving us dairy farmers!” another fan added.



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Grant Martin    
ky  |  November, 15, 2013 at 09:10 AM

Thank you McDonald's.

Mary Hardin    
Bardstown, Ky  |  November, 16, 2013 at 07:29 AM

Seriously? Is the dairy farmer really buying into this garbage presented by McDonalds? They say thank you to the dairy farmer for a product that they use a much smaller amount of...when they could support the American beef farmer by purchasing home grown beef instead of going over seas for it. Are your sales dipping so low McDonalds that you have to try to give us a "feel good" moment in order to get us to buy a burger?

Hessenfleckvieh    
Germany  |  November, 16, 2013 at 04:35 PM

The Dairy-Farmer in the Video 01:05 min should visit MC Donalds NOT every day....

Dave Lane    
Kansas  |  November, 18, 2013 at 12:25 PM

I'm guessing you are a beef producer so I get where you are at, but as to the dairy side we really do work closely with them, we have a staff person from DMI in their test kitchen, and we have greatly enhanced both their sales and ours. I would bet this video was shown at a dairy meeting before a McD's rep gave a speech; you'll never see it on TV. Relationships win

Joanmarie Weiss    
Michigan  |  November, 21, 2013 at 07:46 AM

You are most welcome, McDonalds. And America. Sigh..yes, .even you, Mary, thank you. And, yeah, we REALLY do appreciate that McDonald's is our customer, as well as all Americans and people all over the world. Don't buy dairy because you like this video, though. Eat dairy because it's good food that's good for you. Can I imagine doing something else? Maybe, but nothing that is as important as feeding people. So, we will continue to be good stewards of this farm our family has tilled for 160 years, and we look forward to passing the joys and the jobs and the challenges on to our children, the sixth generation to take on the title and responsibilities of the American farmer.

realist    
Midwest  |  November, 21, 2013 at 08:16 AM

Do these feel good farm pics honestly depict the source of McDonalds cheap food ? Check out a real factory farm where hormone injected cows with their humongous udders remain confined to stalls, never experiencing a real pasture, as they each produce 3,000 gal of milk per month. . While at it, check out the fate of factory farms unwanted male calves. "undercover colorado calf cruelty video".


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