Alltech launches campaign to honor dairy farmers

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There’s no doubt that dairy farming is hard work. That’s one of the reasons why global animal health and nutrition company Alltech has launched the Dairy Heroes program to recognize dairy farmers who go above and beyond the call of duty.

“Long hours, inclement weather, rising feed costs, rollercoaster milk prices, labor management, environmental stewardship… the list goes on and on for the load a dairy farmer must carry each day,” said Dr. Pearse Lyons, president and founder of Alltech. “Yet even in this demanding line of work, we continue to see dairy farmers who go the extra mile and get the job done to put milk on our table.”

Launched at Alltech’s Global 500 in December, the Dairy Heroes program recognizes the important role dairy farmers have in feeding a growing global population. The campaign features a Facebook page where members of the dairy community can nominate their ‘Dairy Heroes.’ In addition, there is also a Dairy Heroes website that features content such as herd health issues and solutions, dairy industry blog postings and an ask-the-expert forum.

Since the official launch, Alltech has recognized Dairy Heroes Leontien van de Laar and James Vaughan. Originally from Holland, van de Laar fell in love with farming when she was just a girl, but always dreamed of starting her own farm in America. She pursued her dream when she moved to Indiana with her family and successfully started a 2,000-cow dairy farm. Vaughan, herd manager of Moulton College dairy unit in Northamptonshire, UK, was chosen because of his attention to detail in the milking parlor and to herd health. This year, his operation was awarded ‘Most Improved Farm’ from UK veterinarians and the National Milk Records. Since January, the farm has had no cases of mastitis.

For more information about the Alltech Dairy Heroes program or to submit a nominee, please visit www.dairyheroes.com.



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