Become a master of beef advocacy

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As high schools and colleges around the country enter graduation season, the beef checkoff-funded Masters of Beef Advocacy (MBA) program just set a single month record adding 254 new graduates in April. The breaks the previous record of 211 set in March. As of early May, the program boasts 1,366 graduates and 1,484 current students (2,850 total participants to date).

The MBA program is an e-learning opportunity developed to assist producers across the country in becoming effective spokespersons for the industry. The MBA program is for everyone: 4-H students, extension, University professionals, veterinarians, beef and dairy producers.

The program consists of six, 1-hour core courses on beef safety, beef nutrition, animal care, environmental stewardship, modern beef production and the beef checkoff.

A new online application makes it easier for new students to enroll.

“This is a significant milestone for the MBA program,” says Daren Williams, executive director of communications for the National Cattlemen’s Beef Association, which contracts to manage the MBA program for the beef checkoff.  “We are facing tough accusations from critics about our modern food production, and we have no choice but to take our story directly to consumers in our local communities and in the global online community. That’s what graduates of the MBA program are doing every day.”

The MBA program was launched in March 2009 and within less than a year, hit the 1,000 mark for number of participants. Since then, the number of producers, students, University and industry representatives becoming actively engaged in reclaiming our legacy as the original stewards of the land, caretakers of animals and producers of safe, wholesome and nutritious beef, has almost tripled.

For more about programs funded by your checkoff investment, visit MyBeefCheckoff.com.

Source: The Beef Checkoff



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