Farmers work on communication skills
Efforts are constantly increasing to expand consumer understanding of agriculture.
Make every conversation count
With less than 2 percent of the population involved in food production, it’s more important than ever to be a proactive advocate for the dairy industry.
One more thing to be proud of
You are raising the leaders of tomorrow.
Gary Conklin speaks out
The owner of Conklin Dairy Farms talks about the recent footage shot by animal activists on his farm.
New consumer education exhibit showcases dairy farms
The digital prototype is intended for use by dairy farms, dairy co-ops, dairy companies and other friends of the industry that interact face-to-face with consumer groups.
Agriculture critics keep open mind
A New York City mom, active blogger and soy beverage consumer recently visited a California dairy farm to see how dairy cows are raised.
Are consumers willing to pay for animal welfare?
New research presented at the American Dairy Science Association meeting seeks to answer this question and the answer may surprise you.
Dairy gets harsh lesson in activists’ hardball agenda
Gary Conklin speaks out following an undercover video release of alleged animal abuse at his Ohio dairy. You need to hear what he has to say.
Host a dairy breakfast to tell your story
Albert Steenblik, of Michigan, shares these thoughts after opening his farm to the public.
When the media calls…
A plethora of resources are available within our industry to help you with the media.
Know when to speak up
Use discretion when addressing controversial topics with non-farm friends and neighbors.
'Why I Love Dairy' video contest debuts
Contest aims to let consumers know why you love dairy products and being a dairy farmer.
'Brag about Ag' video contest
Open to college students in agriculture related fields of study; $1,000 in prize money available.
Become a master of beef advocacy
Dairy producers are beef producers and the advocacy program from the beef checkoff offers benefits for dairy producers too.
Chipotle climbs in bed with HSUS
The popular restaurant chain has aligned itself with the Humane Society of the United States and Ohioans for Humane Farms.
Brush up on your neighbor-relations skills
Warmer weather means more interactions with your non-farm neighbors.
Gain control in media interviews
Interviews can be a two-way street. Here are some valuable tips.
PETA & HSUS: The pickpocket & the con man
Both organizations, People for the Ethical Treatment of Animals and the Humane Society of the United States, are pretty much the same, says industry watchdog.
Handling difficult media interviews
One industry spokesperson shares tips on how he prepares for media interviews
AgChat to boost farmers' social media presence
New foundation will take the concept of "telling agriculture’s story" to the next level.
7 out of 10 believe HSUS is a pet-shelter 'umbrella group'
Seventy-one percent of Americans questioned in a new opinion poll wrongly believe the Humane Society of the United States (HSUS) is an “umbrella group” for America’s local humane societies.
10 things you must know about animal rights
The dairy industry is under attack from animal-rights groups. But you can make a more informed response if you know these 10 things.
Farmers fight back against animal-rights groups
Farm Bureau president says it's time to "face our opponents with a new attitude."