Ag Activism

Social media meets ethics

Whether you’ve just dipped a toe into the pool of social media or you’ve jumped in with a splash, at some point you need to surf an ethical wave in this vast new ocean. That is, how do you and your employees use these wonderful, wide-reaching tools in a professional, beneficial way and avoid getting smacked by damaging, or worse, illegal, usage. FULL STORY »

Learn how to listen with social media

The Internet is the third most popular news platform in the world, only second to local and national TV news. And, social media accounts for the majority of the news consumed on the Internet. FULL STORY »

For the Record: Straight talk about antibiotic use in food animal production

Looking for straight talk about antibiotic use in food animal production? Check out the latest edition of For the Record. FULL STORY »

The human element of farmers: Sports obsession & Oscar dresses

The University of Nebraska is moving to the Big Ten next year. You likely knew that already, and if you follow me on Twitter, I did all I could to drill this information into your eyeballs last June while the whole conference realignment business was at its fever pitch. Because of the magical convergence of GPS autosteering in my tractor, a Blackberry and long days applying fertilizer, I could follow and share all the information the interwebs had to offer about which school was going where and which conferences might collapse. To say I was obsessed would be understating the fact; to say I was annoying wouldn’t be incorrect. FULL STORY »

Commentary: Photo follies and flagrant falsehoods

Efforts to protect farmers from animal-rights extremists create some interesting discussions, strange bedfellows and of course, self-serving, misleading propaganda. FULL STORY »

Video contest: Modern agriculture is…

The CropLife Ambassador Network is turning to all involved in modern agriculture for help in sharing our real story with youth by hosting its first YouTube-style video contest. FULL STORY »

Add your two cents

The Professional Dairy Producers Foundation has launched a new campaign to allow dairy producers to easily contribute financial support to its programming. The new “Two Cents for Tomorrow” campaign invites producers to voluntarily contribute up to two-cents per hundredweight of milk from their farms. The campaign seeks to raise at least $2 million annually to help bolster the industry through producer-driven education programs. FULL STORY »

Social Listening 101

Dairy Management Inc. will be hosting a Webinar on March 23. This myDairy Webinar is called Social Listening 101: Three easy ways to track dairy conversations and news. FULL STORY »

Ag antimicrobial use under serious scrutiny

When it comes to antimicrobials, farmers better follow the adage of “use them right or lose them.” Because usage of these tools in agriculture is under increasing scrutiny by the media and regulators, says Christine Hoang, assistant director, Scientific Activities Division of the American Veterinary Medical Association. Hoang urged attendees at this week’s Annual Business Conference of the Professional Dairy Producers of Wisconsin to follow drug labels to a “T” or be prepared for the consequences. FULL STORY »

Get talking to build consumer trust

Consumers have two images of farmers, and one of these images will go away, Linda Basse Wenck told attendees at the Professional Dairy Producers of Wisconsin Annual Business Conference in Madison, Wis., this week. Wenck is director of corporate social responsibility for Morgan & Myers, a communications firm. One image is a farmer who is hardworking, honest, nurturing and caring, and important to the economy. The other image is less positive, with consumers not always believing and trusting that farmers will do the right thing on their farms. FULL STORY »

Have a farm blog? Get it noticed

Even after all the hard work you put into your blog, you still have another detail to take care of, says Misty Belardo, a writer for InkRebels.com. You now have to promote it. FULL STORY »

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