Pamela Anderson on a postage stamp?

Criticize the folks at People for the Ethical Treatment of Animals (PETA) if you want, but they know how to generate publicity for their cause.

Back in September the U.S. Postal Service announced that living people would now be eligible to be featured on stamps. The Postmaster General said, “This change will enable us to pay tribute to individuals for their achievements while they are still alive to enjoy the honor.”

That change must have sparked the creative wheels of PETA’s propaganda machine, because Tuesday the animal rights organization held a media event to launch a limited edition line of postage stamps featuring 20 famous vegetarians. The event, naturally, was held in Hollywood, outside the post office of the stars, and Anderson was on hand for photo ops with 88-year-old Bob Barker.

Along with Anderson and Barker, the stamps also feature some long-dead vegetarians such as Pythagoras, Mohandas Gandhi, Leo Tolstoy and Leonardo da Vinci. Some very-much-alive promoters of vegetarianism included in the group are Paul McCartney, Woody Harrelson, Ellen De Generes, Joan Jett and a comedian named Steve-O.

The Los Angeles Times covered the event, and reported:

“Anderson unquestionably was the main draw for the crowd of photographers, who started shouting requests the moment she stepped out of an enormous black GMC Denali SUV.

‘Over your right shoulder, Pam!’ ‘Just here, on your left!’ ‘Pam! Pam! Paaaam-ela, look over here!’

“Smiling and turning obligingly this way and that, Anderson made her way up the steps to a waiting Barker. He wore a tweed blazer of gray, maroon and black, with matching maroon turtleneck and gray trousers. She wore a smoky blue-gray sleeveless dress that reached mid-thigh and revealed cleavage and lacy, peach bra — as well as the barbed-wire tattoo on her left arm.”

Both held blown-up versions of the stamps bearing their images. Dan Mathews, PETA's senior vice president, had to shout to be heard as he introduced the stamps on the post office steps.

"People think that eating vegan is a new trend, but it was actually 3,000 years ago that the ancient Greek philosopher Pythagoras wrote that carnivores are digging their graves with their teeth."