Friday, October 4, 11 a.m.
“Say What? When to Tell Your Social Media Story”
Michele Knoper – Moderator, Cause Matters Corp
Carrie Mess, DairyCarrie.com
Emily Zweber, Zweber Family Farms
David Foster, Foster Dairy
Sponsored by: Digi-Star
Continuing Education Credits: ARPAS (1), RACE (1)
This producer panel, led by Michele Payn-Knoper, will discuss the importance of social media and different tools that exist. Carrie Mess, Emily Zweber and David Foster will also present why they choose certain media sites and how they find time to communicate their message about dairy farming. Our panel will also give tips and ideas on telling your story.
Michele Payn-Knoper of Cause Matters Corp., is one of North America’s leading farm and food advocates. She has helped thousands of people in to connect the farm gate to the food plate through her speaking programs and new book No More Food Fights!. Michele has worked with producers in more than 25 countries, raised over $5 million in sponsorships for the National FFA Foundation and founded the weekly online Twitter conversation, AgChat, which has involved thousands of people from around the world since April 2009.
Carrie Mess is a dairy farmer, blogger, agriculture agvocate and a sales representative for Udder Comfort. She has been featured in several industry publications including Dairy Business Communications and The Bullvine. Growing up as a city kid three generations removed from the farm, Carrie now uses social media to bring her unique perspective to bridging the gap between farmers and their customers. Carrie and her husband farm in partnership with his parents on their 100 cow dairy in south central Wisconsin.
Emily Zweber serves as the executive director of the AgChat Foundation (ACF). ACF is a not for profit organization whose mission is to empower farmers and ranchers to connect in communities using social media platforms. Emily and her husband, Tim, co-own and operate a dairy farm in Minnesota, Zweber Family Farms, with Tim’s parents. The Zwebers use social media to tell the wonderful story of their family farm and connect with those outside of agriculture.
As a dairyman from Southeast Kansas, David Foster has a strong passion for the dairy industry. David, along with his wife, daughters and his parents, own Foster Dairy. Always looking for new opportunities, David Foster prides himself in being an entrepreneur. He just recently created his own business of mobile marketing through creating mobile apps and other emerging technologies. His dual major at Kansas State in Animal Science and Ag Communications and Journalism made it easy for him to transition into the realm of social media.