Chocolate milk campaign drives sales increase

The latest advertising campaign from the Milk Processor Education Program has helped to fuel interest in flavored milk. FULL STORY »

Pro-ag PBS show features California dairy

The premier of a new PBS show, “Delicious Discoveries with Daniella Malfitano,” kicked off with a trip to an Orland, Calif., dairy where Malfitano took viewers straight to the source of the her featured dish of the episode, according to a report from the Corning Observer. FULL STORY »

Consumers ready to stand by dairy farmers if milk prices jump

With the threat of sky-rocketing milk prices driving consumer and retails concerns, some milk fans are making it clear – they will be happy to pay the price if farmers actually benefit from it. FULL STORY »

Get kids excited about animal science

New program to put elementary and middle-school students in touch with animal science and animal production. FULL STORY »

Nearly 17 million Americans repeatedly short of food

The number of poor Americans who repeatedly ran short of food shot up by 800,000 in 2011 to nearly 17 million compared with 2010, the U.S. government said on Wednesday. FULL STORY »

New web site: Dairy does a society good

A new web site is uniting the dairy industry with consumers. FULL STORY »

“Got Milk?” named as top 10 advertising campaign Play video

Two short, simple words have help propel milk into the national spotlight, proving that commodity brands can successfully run with the big dogs of advertising campaigns. FULL STORY »

Whey protein battles age-related muscle loss

Whey protein powder isn’t just for body builders anymore. Recent research suggests that whey, once considered a nuisance cheese by-product, is beneficial for a wide range of ailments, including age-related muscle loss. FULL STORY »

Michigan milk gets spotlight in popular ad campaign Play video

While Michigan may not be the first state that comes to mind when it comes to dairy production, the latest installment of a popular advertising campaign hopes to change that. FULL STORY »

Global lenders see higher food prices, but no crisis yet

Global financial lenders are advising countries to prepare for the possibility of higher food bills in the coming months, but for the moment the International Monetary Fund and World Bank see few signs of a widespread food price crisis like in 2007/08. FULL STORY »

Families to pay $615 more for groceries

A trip to the grocery store will cost more next year thanks to the 2012 drought - $615 more. The USDA reported this week that while Midwest farmers and ranchers are feeling the immediate effects of the drought, future impacts will trickle down to consumers by next year. FULL STORY »

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