Is it possible to find common ground among colliding beliefs surrounding food and agriculture? Food security is one of the most pressing issues facing world leaders today, and despite the technological tools available to help more of the world's population reach self-sufficiency, an epic communications challenge remains.
Business leaders, media, non-profit organizations, and academia will meet in Champaign, Ill., on Feb. 17 for a first-of-its-kind international agricultural communications symposium open to anyone interested in strengthening communications about food, fiber, feed, renewable energy, rural-urban relations, natural resources, rural development and other dimensions of agriculture.
"Effective communications is vital to feeding a hungry planet. This forum is a great opportunity to explore how communications talent and tools can—and must—help meet that challenge," said Paul Schickler, symposium chair and president of DuPont business Pioneer Hi-Bred.
"Food & Agricultural Communications: The Next Frontier" brings together leading voices in food, agriculture and communications. Speakers will define and explore critical issues facing food and agriculture including:
Seven revolutions and the world in 2030: The Center for Strategic and International Studies has identified the most pressing global trends that will fundamentally change the way our society works, thinks and lives. Johanna Nesseth Tuttle will explore these seven areas, including population; strategic resource management of food, water and energy; technological innovation and diffusion; information and knowledge flows; economic integration; the nature and mode of security; and the challenge of governance.
Communicating better about what science can deliver: Agriculture needs more effective communicators in all phases of the food chain, from discovery and production to transportation and utilization. This session highlights needs, opportunities and methods for strengthening communications in support of agricultural science for the urgent mission of feeding and clothing 10 billion people. Sara Wyant of AgriPulse will lead this panel featuring Rob Aukerman of Elanco Animal Health, Robb Fraley of Monsanto, and Ed McMillan of McMillan, LLC.
Food and ag — colliding beliefs and common ground: Coalescing divergent assumptions, backgrounds and beliefs around a common objective like global hunger and food security is no easy task. While most would agree that a safe and reliable food supply is a basic human right, how that is accomplished involves some debate and compromise when making decisions about agriculture and food policy. Ann Hastings Kafer of Growmark will lead this energetic panel of Mateusz Perkowski of The Capital in Salem, Ore., Christine Bruhn of the Center for Consumer Research at the University of California-Davis, Forrest Roberts of the U.S. Farmers and Ranchers Alliance, David Schmidt of the International Food Information Council Foundation, and Ken Cook of the Environmental Working Group.
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