Cereal is a staple of college living, and the New England Dairy Promotion Board used it to deliciously inspire students in one Vermont college to drink more milk and support local farmers.
CerealFest kicked off at the University of Vermont in Burlington, Vt., this week. It was organized by the New England Dairy Promotion Board, cereal giant Kellogg’s, and food services provider Sodexo.
It was an opportunity to promote milk.
"Drink more milk," Julienne Vergura, a UVM student, told WCAX-TV. "I think it's so important, I think, to support all the local farmers because they do a lot for all the Vermonters that do live here."
CerealFest will soon also be touring other schools across Vermont.
According to the USDA, dairy products are the top agricultural commodity in Vermont, followed by cattle and calves and maple products. The USDA’s Milk Products report showed that in November 2012, Vermont dairy farmers produced 207 million pounds of milk.