Animal-rights activists are taking a new tack in their effort to turn people into vegetarians.
Judging from their efforts in Sacramento, Calif., on Saturday, they may have succeeded ― at least with some people.
“It makes me want to become a vegetarian,” said one young woman, who had just seen a video that showed chickens, pigs and cows being abused at farming operations and slaughter houses. She told KCRA-TV that the video was “sickening” and it made her want to throw up or vomit.
The woman was among the 220 or so people who watched the video provided by the animal-rights group Farm Animal Rights Movement (FARM). The group parked a bus equipped with video screens to reach people attending the Second Saturday art walk in downtown Sacramento.
FARM offered people $1 to watch the four-minute video, a compilation of undercover footage. One of the FARM coordinators told the Sacramento Bee that it was “a great incentive to get (people) to see this.” Read more.
FARM reportedly plans to take its road show to college campuses, fairs, and other events across the country this summer. They are headed to Santa Barbara, Calif., next.