Milkshakes escape Bloomberg's sugary drink crackdown

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There’s a bull's-eye painted on supersized servings of soda and sugary drinks in New York City, and Mayor Michael Bloomberg is using them for target practice. In his latest health-directed proposal, restaurants, movie theaters, food carts and ball parks would be banned from selling soda and other sweetened beverages in containers larger than 16 ounces, according to this MSNBC report.

While Bloomberg’s proposal may have ruffled feathers among the soda-drinking communities of the city, dairy lovers can rest assured that milk products will be excempt from the proposal. CBS Local reports that the ban wouldn’t apply to beverages with at least percent 50 milk.  

Other beverages exempt from the supersized limitation include water, diet soda, coffee, alcohol and drinks with at least 70 percent juice.

Though hotly debated, the proposal is likely to be approved by the city’s Board of Health. Once approved, it could take effect as early as March 2013.

The proposal is Bloomberg’s latest quest to improve the health of his city, including city-wide smoking bans and requiring fast-food restaurants to highlight calorie information on menu boards. On the TODAY Show, Bloomberg said that the city has reduced the rate of childhood obesity by 5 percent in recent years. The city’s life expectancy is now three years greater than the national average.

Milk hasn’t always been exempt from New York City’s battle with obesity. In 2006, the city’s education officials eliminated whole milk from cafeterias in their school district as reported by The New York Times. Just two years ago, education officials also targeted chocolate milk in school cafeterias. Previous attempts to ban chocolate milk in other school districts failed as milk consumption dropped by as much as 75 percent. Read more.

ABC News recently covered the weight-loss advantages of dairy, including a University of Tennessee study that showed the benefits of eating dairy products.

“Eating three servings of dairy daily significantly reduced body fat in obese subjects," the ABC News report said. "If they restricted calories a bit while continuing with the same dairy servings, it accelerated fat and weight loss.”

Sound off: If banning supersized portions of soda and sugary drinks wouldn’t curb obesity, what do you think would help?  

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pa  |  June, 04, 2012 at 09:21 AM

What is it about the concept of needing to expend sufficient calories to compensate for what is being taken in that escapes people. This isn't astro physics folks, just simple addition and subtraction. We've stopped being a manufacturing society which involved physical labor and have become a nation of paper pushers. Get out of your cubicle, get your kids away from their cellphones and video games and get outside and burn off the calories that you've taken in above and beyond body maintenance. As for the supersized, empty nutrition serving of junk, just knock yourself out with the push-ups needed to deal with that one!

Robert Cohen    
New Jersey  |  June, 04, 2012 at 12:39 PM

No, this is not astrophysics. It's magic, because the Dairyherd editor will make my post disappear, because truth is hard to take. Go ahead, I dare you... A Supersized 32 ounce Coke contains 267 calories and 64.76 grams of sugar. A Supersized 32 ounce vanilla milkshake contains almost four times as many calories (1,024) as the soda, and almost two and one-half times as much sugar (161 grams). Soda contains zero growth hormones. Milk and milkshakes contain the most powerful growth hormone known to science, IGF-I. Professional athletes who take that growth hormone and are caught become suspended from their sport. Kids who take that same growth hormone and sit home on the couch, grow fat. In 1969, the average American ate ten pounds of cheese per year. In 2012, the average American will eat 32 pounds of cheese. Stop blaming soda and Starbuck$ Vente Lattes for obesity. By doing so, you're milking a myth. Robert Cohen

iowa  |  June, 04, 2012 at 02:06 PM

If people buy two sodas instead of one to get the same amount who benefits? New York and the taxes they made off the purchase of two!!

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