Dairy producers who come to the 2013 PDPW Business Conference for the cutting-edge dairy science and herd health information can also expand their learning horizons into the people side of dairying. The conference, March 12-13 in Madison, Wis., will offer three sessions on the most important “people-oriented” challenges facing today’s dairy producers.
The March 13 keynote presentation by workforce trends expert Seth Mattison is designed to help people from different generations rev up productivity without causing sparks to fly. In Generations, Start Your Engines, Mattison will offer practical insights to seasoned veterans managing those younger, Gen X’ers who aspire to more responsibility, and Millennials who bring fresh energy to the workplace.
“This session was elevated to keynote because the PDPW Board of Directors has identified generational transitions as key to the long-term health and success of the dairy industry,” says Mark Diederichs, dairy producer from Malone, Wis. and president of Professional Dairy Producers of Wisconsin (PDPW). “We envision families and teams attending this session together and laughing, learning, taking notes and taking home practical steps for better interaction between the various generations that work together in our businesses.”
Among the 14 specialty sessions during the two-day conference are two other people-focused programs that will bring important ideas and information to today’s dairy operations. Both sessions are led by executive coach Jorge Estrada, who brings his years of experience in the feed and pharmaceutical industries to his global consulting work.
- Recommit to Safety: Conducting Farm Safety Orientations and Meetings with High-Return Results will teach practical and high return methods to raise the safety consciousness of farm employees. Estrada will show dairy producers how to review current on-the-job behaviors and create the satisfaction and benefits that come with a safer working environment.
- The Engaged Employee – How to Increase Productivity Through Five Specific Behaviors will offer executive coaching combined with producer panelists Robert Hennen of Minnesota and Juan Quezada, director of safety, recruiting and training for Milk Source LLC in Kaukauna, Wis. The panelists will share their first-hand experiences with implementing Estrada’s five leadership behaviors, and how they created a culture where fully engaged employees treat the dairy business as if it is their own.




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