“So God Made a Farmer” reaches 18 million views

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Dodge Dodge Ram's Super Bowl commercial only lasted a few minutes, but it has quickly become one of the top-ranked advertisements that was featured during the game. Now, less than two weeks after its Super Bowl debut, “So, God Made a Farmer,” narrated by legendary radio broadcaster Paul Harvey, has now been viewed more than 18 million times. Click here to view the commercial.

As one national headline pointed out last week, God may have made farmers, but it's the Super Bowl that made them stars.  The popularity of the commercial isn't just benefiting Ram Trucks - it's also benefiting future agricultural producers. 

According to a Chrysler news release, the Ram Truck brand is following through on its pledge to make a donation to the National FFA Organization for every view of the “Farmer” advertisement. It took less than a week to reach 10 million views, earning the FFA a $1 million donation.

"The compelling images in the video of America's heartland mated with Harvey's 'So God Made a Farmer' words resonated with viewers nationwide," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "We set out to create a call-to-action to support farmers and to recognize their place as the foundation of the American character and are gratified with the dialog the video sparked."

Read the full release here.

As Colleen Scherer, Managing Editor for AgProfessional magazine, noted in a commentary, the enthusiasm surrounding the “Farmer” commercial goes beyond the fact that the “ad was a fist-pump to agriculture.”

“As the world continues to struggle for producing enough food to meet the growing demand of the rising middle class globally, the ad was timed perfectly to remind everyone of the need for farmers,” Scherer wrote. “For at least one moment in time, the ad reached a global audience and reminded the world that we need farmers, and that is something all of agriculture can be proud to support.”

Read, “Why ag got excited about the Ram Truck ad.”



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farmer50    
iowa  |  February, 14, 2013 at 04:28 PM

It is a shame that obama hates us so much that he said "we didn't build that". He is destroying us with regulations and the EPA.

Ron    
OH  |  February, 15, 2013 at 09:41 AM

Farmer50, we have a feel good article and all you do is show up to attack the president, which has nothing to do with the article. Your party lost. Just quit your whining with your false attacks. If he is destroying farmers then why are farmland prices at record highs?

Lou    
February, 15, 2013 at 12:26 PM

Its not hate - its ignorance. Thats what we get when we elect leaders that have no practical experience in the "real world" - academics, attorneys, community leaders... that have never had to get their hands dirty - to learn to make do with what you have, fix things, raise and grow food, nurture life, etc. Our political leaders and our society has moved so far out of touch that their exposure to the real world we live in daily is watching reality TV and digital media. When hollywood celebrities and sports takes precedence in our society and with our leaders what can we expect? There are now too few ag producers to have a strong enough voice to reverse the cultural trends. The Dodge ad helps put things in perspective to the public - but it will not last long. Meaningful policy change and recognition of the importance won't really happen until food security is seriously threatened. Unfortunately.

Bereketdecor    
http://bereketdecor.blogspot.com/2013/02/normal.html  |  February, 17, 2013 at 02:00 AM

Like so many of you, I was impressed by the Dodge Ram Farmer commercial, the striking voice, the precise photos, the ringing eloquence. Of course I had to find out more about it....before I made the art, Please take a look at my blog at bereketdecor if you are interested, any way... The 1970’s marked a time when many small farmers like those depicted in the poem (So God made a farmer”) were losing their farms, as economic conditions destroyed their way of life. The trend continued; the fight never ended. When the commercial tag lines, “… to the farmer in all of us,” it is after the evocation of this symbol, so we can envision our complete devotion to our goal, what we love and cherish, overcoming any heartbreak, forging on in our chosen life....

Bereketdecor    
February, 17, 2013 at 02:01 AM

Like so many of you, I was impressed by the Dodge Ram Farmer commercial, the striking voice, the precise photos, the ringing eloquence. Of course I had to find out more about it....before I made the art, Please take a look at my blog at bereketdecor if you are interested, any way... The 1970’s marked a time when many small farmers like those depicted in the poem (So God made a farmer”) were losing their farms, as economic conditions destroyed their way of life. The trend continued; the fight never ended. When the commercial tag lines, “… to the farmer in all of us,” it is after the evocation of this symbol, so we can envision our complete devotion to our goal, what we love and cherish, overcoming any heartbreak, forging on in our chosen life....


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