The HumaneWatch-sponsored billboards first arrived in New York City's Times Square in 2011 and recently also popped up around Washington, D.C. Now one of the billboards is back in New York City, and people from around the country are cheering it on.
“Thank you for exposing these money-grubbing jerks,” one fan wrote on HumaneWatch’s Facebook page.
“I love it!!!!! The billboard that is. Thanks for putting them on the spot,” another added.
HumaneWatch is a project of the nonprofit Center for Consumer Freedom (CCF). Its message on this and previous billboards is that despite most Americans’ belief to the contrary, HSUS is not a national umbrella group that represents community-based humane societies, and it shares less than 1 percent of its income with underfunded pet shelters at the local level.
The billboards use the same tactics as HSUS ads do – use images of puppies and kittens to get the attention of consumers.
“HSUS is an animal rights group that uses heart-wrenching images of dogs and cats to guilt the American public into donating. But it’s sharing less than one percent of the proceeds with the hands-on shelters that actually care for these animals,” said Rick Berman, CCF’s executive director. “HSUS’s millions support a huge staff of lawyers and lobbyists, bloated executive pension plans, exorbitant fundraising expenses, and bankroll an animal rights agenda that attacks modern farming.”