Chevy’s bull fails to impress urban audiences

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Chevy, SuperBowl Despite earning praise from the nation’s farmers and ranchers, urban audiences failed to take to Chevrolet's "Romance" commercial, airing during the first quarter of the Super Bowl. The ad featured a more romantic side to ranching. Click here to watch the full commercial.

Yahoo! on Monday named the commercial one of the night’s worst.

“Chevy proves that knowing your audience is tricky sometimes. Super Bowl viewers like trucks, right? They must, because there are a lot of truck commercials,” the article, available here, says. “But how do they feel about livestock in love? Chevy's ad started off very much like an ad for most pickups… and then "You Sexy Thing" came on, and it became about a bull having sex. Really.

The commercial fared slightly better in USA Today's "Ag Meter," ranking in the middle of the pack.

The reaction from audiences shows how distant most consumers are from food production – most are at least three generations removed from the farm.



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Dave    
Kansas  |  February, 03, 2014 at 09:26 AM

Chevy has failed again at trying to evoke emotion with their ads. The first was over reaching and topped it off with a holstein calf out of a brahma. This was trying to be cute and it wasn't. As a farmer I don't want to cringe when I see an ad supposedly aimed at us while portraying us to the public.

Pat Clark    
Frisco, Texas  |  February, 03, 2014 at 04:51 PM

I LOVED THE "BULL" COMMERCIAL - IT WAS THE ONLY ONE I LAUGHED OUTLOUD AT - HOW CLEVER, NEVER THOUGHT OF A BULL AS A "BACHELOR". BEAUTIFUL ANIMALS, CLEVER THINKING, OUT OF THE BOX. CHEVY KEEP IT UP. IT WAS ONE OF MY HIGHLIGHTS OF A TERRIBLE SUPER BOWL FOOTBALL GAME.

Pd    
O  |  February, 03, 2014 at 07:04 PM

Thats why I drive a Ford!!! And they didnt take bailout money, btw I wonder how much of our money the govt gave to chevy to make a comercial as bad as their trucks LOL

Former Farmer    
Lincoln, Nebraska  |  February, 04, 2014 at 12:15 PM

I'm surprised that the bull hopped right into the trailer without coaxing (no cattle prod or tail-twisting). At least the commercial ended before things got really graphic. I appreciated Chevrolet's effort to introduce a bit of country into Super Bowl entertainment.


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