In a recent statement, Steve Nelson, president of the Nebraska Farm Bureau, challenged the Mexican restaurant’s move to slam production agriculture.
“The Scarecrow campaign perpetuates two of the greatest fallacies of modern food production,” said Nebraska Farm Bureau President Steve Nelson in a statement. “The first being the myth of the American ‘factory farm’, the second being that people involved in raising food care only about profit and do so at the expense of their animals and our natural resources.”
Chipotle responded to the statement, explaining that the film isn’t intended to be taken literally.
“’The Scarecrow’ film is a symbolic cautionary tale that depicts a future world where all food is processed and the ingredients come only from industrialized sources,” Chipotle spokeswoman Danielle Winslow told the Lincoln (Neb.) Journal Star via email.
“The film simply invites viewers to question where we are heading as a society,” she adds, “and to think more about where our food comes from and how it is prepared."
Nebraska Farm BureauSteve Nelson, President of the Nebraska Farm Bureau But Nelson contends that the film and corresponding game do nothing but paint “a picture of a society where food is raised and manufactured by a faceless corporate food system, using scarecrows as a mindless labor force to cover the harsh treatment of farm animals behind closed doors.”
“There are very real issues of hunger, food insecurity and challenges of feeding a growing population. These challenges are reflected in the various methods in which food is raised to ensure there are food choices for people at a variety of price points,” said Nelson. “The Chipotle campaign and video ignores these issues and, in the process, disparages farm and ranch families who care very much about the well-being of their fellow man, the animals in their care and the land and natural resources entrusted to them.”
“Chipotle’s motto is ‘Food with Integrity.’ Farm Bureau and its members share in that belief, but it is clear there are differences of opinion in how that is defined. We are open and willing to start a dialogue about what that truly means for all people who remain in need of the crops and livestock Farm Bureau members raise,” he adds.