Colleen Scherer

Commentary: Why ag got excited about the Ram Truck ad

If you’re involved with agriculture, you’ve probably seen the Ram Trucks ad that ran during the fourth quarter of the Super Bowl, Feb. 3. The ad was titled “So God made a farmer” and featured legendary broadcaster Paul Harvey’s speech at the 1978 National FFA Convention along with a variety of images of rural America and the farming life and ended with the image of Ram Trucks. FULL STORY »

Food Trends For 2011

Forecasting trends in the food industry can be just as precarious as predicting the weather as consumers’ tastes can change on a dime. However, Phil Lempert, known as the SuperMarket Guru, works closely with ConAgra to forecast food trends. For 2011 he expects six trends to emerge. FULL STORY »

Peak Fertilizer?

The theory known as “Peak Oil” became popular a few years ago when mainstream media outlets caught on to the concept that there was a finite supply of crude oil in the earth and at some point production would reach past the pinnacle. FULL STORY »

WikiLeaks’ Debacle Should Be Wake Up Call For Ag

You may not think WikiLeaks and the agriculture industry have anything in common, but you’d be sorely mistaken. The ag industry is slowly but surely entering the digital age. More and more transactions and information are being exchanged on the internet than ever before. As a result, more data and information are available to be unearthed, discovered or hacked. FULL STORY »

Climate Talks: A Whole Lot Of Nothing

Not as much hype was made this year ahead of the global climate change talks, which were held in Cancun, Mexico, and few decisions of importance were made. Although a few smaller points were agreed upon, for the most part, no significant changes were made. FULL STORY »

Fear Mongering Has Its Place

On the whole, the agriculture industry tends to be more optimistic than pessimistic. Opponents of modern production agriculture, however, tend to use fear mongering and dramatic, often overblown, examples to try to shame the industry. FULL STORY »

Fear Mongering Has Its Place

On the whole, the agriculture industry tends to be more optimistic than pessimistic. Opponents of modern production agriculture, however, tend to use fear mongering and dramatic, often overblown, examples to try to shame the industry. FULL STORY »

Who Defines What It Means To Be Sustainable?

One of the new buzzwords in agriculture today is “sustainable.” It has taken on a whole gamut of meanings for different people both inside the industry and outside the industry. But the problem is that no single, agreed-upon definition exists.
FULL STORY »

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Silage 100

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