A new HumaneWatch billboard was put up in New York City’s Times Square last week that criticizes the Humane Society of the United States (HSUS) for its deceptive fundraising practices. The billboard features a collie telling his owner, a young boy, that HSUS gives less than 1% of its money to hands-on pet shelters.
The billboard is located at Seventh Avenue, between 48th and 49th Streets and its unveiling was to coincide with HSUS President Wayne Pacelle’s scheduled April 21 New York City appearance to promote his new book, The Bond. The billboard was put up by HumaneWatch.
Read more and see the billboard here.
HumaneWatch.org is a project of the nonprofit Center for Consumer Freedom (CCF). Its message on this and previous billboards is that despite most Americans’ belief to the contrary, HSUS is not a national umbrella group that represents community-based humane societies, and it shares less than 1% percent of its income with underfunded pet shelters at the local level. The billboards use the same tactics as HSUS ads do -- use images of puppies and kittens to get the attention of consumers.
“HSUS is an animal rights group that uses heart-wrenching images of dogs and cats to guilt the American public into donating. But it’s sharing less than one percent of the proceeds with the hands-on shelters that actually care for these animals,” said Rick Berman, CCF’s executive director. “HSUS’s millions support a huge staff of lawyers and lobbyists, bloated executive pension plans, exorbitant fundraising expenses, and bankroll an animal rights agenda that attacks modern farming.”
HSUS raised $97 million in 2009, mostly from Americans who thought their donations would filter down to local pet shelters. According to Opinion Research Corporation polling, 59% of Americans falsely believe HSUS “contributes most of its money to local organizations that care for dogs and cats.”
The Center for Consumer Freedom is a nonprofit watchdog organization that informs the public about the activities of tax-exempt activist groups. It is supported by American consumers, business organizations, and foundations.
CCF and those involved with HumaneWatch have worked tirelessly to bring the message to Americans that HSUS does not support pet shelters, and that donations would be better spent to a person’s state or local Humane Society or animal shelter.