The 30Sec Milk machine milks cows, pasteurizes, and bottles milk in less than one minute.
The 30Sec Milk machine milks cows, pasteurizes, and bottles milk in less than one minute.

Milk processing can be a tough business. Many dairies have invested well over $100,000 into plants, then work themselves and their cows around the clock to drop production costs as they try to beat the lowest milk price.

But a new Russian invention takes milk from cow to carton in just seconds, and at a fraction of the cost. 

According to Russia Beyond the Headlines (www.rbth.com), Russian physicist and designer Alexander Belonosov and business partner Andrei Kuteinikov invented the 30Sec Milk Machine to bring milk to nearby consumers.

It’s a milk house and milk plant all in one, including claw, vacuum pump, filter, pasteurizer, and carton packer/filler in a petite upright package that moves from cow to cow.

Reading the headline might make a dairyman scoff, but the YouTube video accompanying the machine shows it’s no joke, being used in what appears to be one of the many Soviet-style tie-stall barns, where cows are milked in large herds of up to 500 animals. 

Temperature debate may stop sale

While the founders think it’s a great device, a Russian official interviewed for the RBtH article said that the temperatures the device reaches would not make Russian requirements. The device is said to heat milk to 75°C (167°F) for 10 seconds, then cool to 3° to 5°C. 

The U.S. Pasteurized Milk Ordinance would seem to be in proportion with the 30Sec device’s timing, however the PMO requires conditions at one of the following specific options, from our understanding:

  • 145°F (62.8°C) for 30 minutes for batch pasteurization 
  • 161°F (71.7°C) for 15 seconds for continuous high temperature short time, pasteurization 
  • 191°F (88.3°C) for 1 second for higher heat shorter time pasteurization. 

For just £17,000 per unit (about $25,500) it can be yours, plus royalties on every carton sold.

Some cows may not make great milk

The upside of the device is that a cow number, farm location, date and time of milking can all be connected to the bottle. The downside is that  you can’t blend milk amongst cows to standardize it, so you might be getting a bad days’ milk from some cows, or leftover colostrum from others, potentially.

Of course, barn and unit cleanliness of use between cows are other major concerns.

In addition to the video, the company has a pilot website with the tagline “Feel like a calf” and more information at http://30secmilk.com/.