Open enrollment for purchasing healthcare coverage through the new insurance marketplaces created under the healthcare law in new available, says David Chase, Healthcare Policy Director of Small Business Majority. It also marks the national launch of the online portion of the small business health insurance marketplaces.

“These online portals give small business owners, the self-employed and small business employees, new options for buying quality, more affordable health insurance,” says Chase.

Any self-employed individual, prospective entrepreneur or small business employee whose employer doesn’t offer coverage and is looking for more affordable insurance can go to their state’s health insurance marketplace. Residents can browse and compare plans online and use an online tool to help determine if they’re eligible for a subsidy to help with the cost of coverage.

“For small business owners with fewer than 50 employees looking for a new way to shop for coverage, they can now log on to their state’s small business marketplace website—called the Small Business Health Options Program, or SHOP, to determine if a plan makes sense for their business,” says Chase.

“The marketplaces—both the individual and small business portals—are important elements of the new healthcare law for entrepreneurs. They open up new avenues of coverage for current small businesses, self-employed individuals and prospective entrepreneurs.”