Health and wellness are important factors in the buying habits of an increasing number of consumers, according to What’s in Store 2015, the 29th edition of the annual trends publication of the International Dairy-Deli-Bakery Association™ (IDDBA).

What’s in Store 2015 is a 224-page trends report that details consumer and industry trends affecting the in-store dairy, bakery, deli and foodservice departments. Among the highlights of this health and wellness movement:

•     The dieting trend is on the decline, with individuals seeking a more balanced approach to weight loss and management.

•     Seventy-five percent of retailers and wholesalers reported an increase in sales of health and wellness products, with more than 40% posting sales growth of 10% or more, according to Supermarket News.

•     Sales of local food are worth at least $9 billion annually, with 40% of consumers stating they purchase food weekly and 28% buying local at least once a month.

•     IDDBA research shows that digestive health is a distinctive health concern among Millennials, who seek out more fermented, cultured and probiotic products.

•     Almost 13% of all new food and beverage launches in 2013 include “free-from” claims.

•     Sales of organic food and non-food items in the United States exceeded $35 billion in 2013, an 11.5% year-over-year increase and the fastest growth rate in five years, stated the Organic Trade Association.

Confirming these health and wellness trends are findings in IDDBA’s original research, Engaging the Evolving Shopper: Serving the New American Appetite, which shows that consumers view foods found in the fresh perimeter categories as antidotes to unhealthy, processed foods. For example, the dairy department represents a real-food source of protein in the form of yogurt, milk and cheese.

The cost of the report is $99 for IDDBA members and $399 for non-members, plus shipping and handling.