Help communicate your clients’ message to consumers

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Editor's note: This Practice Builder was inspired by a paper that was presented at the Cornell Nutrition Conference in October by Dale Bauman and Jude Capper, professors at Cornell and Washington State University, respectively.


With the advent of the social media, such as Twitter and Facebook, dairy farmers have found new ways to reach out to consumers. Theirs is a positive message, emphasizing the nutritional qualities of milk and also how farmers take good care of the natural environment. Certainly, with regard to the environment, there is much to be said.

“The U.S. dairy industry has a remarkable record of advances in productive efficiency and environmental stewardship over the last half-century with annual milk/cow increasing over 400 percent and a two-thirds reduction in the carbon footprint for producing a unit of milk,” point out Dale Bauman and Jude Capper, professors at Cornell University and Washington State University, respectively.

“Overall, the advances in dairy production conferred by more efficient and environmentally friendly methods, and the nutritional and health value of dairy foods represent a ‘good news story’ for the dairy industry — one that is often not recognized by the public, and sometimes not even by those associated with the dairy industry.

“The facts are clear and it’s important we communicate them to consumers and policy-makers,” they told those attending the recent Cornell Nutrition Conference.

Here are some additional ideas
for sharing your clients’ story.



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