Travel allows him to build connections around the world

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Editor's note: This Practice Builder is from Rick Lundquist, independent nutrition and management consultant based in Duluth, Minn.


Rick Lundquist travels all over the U.S. to meet with clients. Locations include the Upper Midwest, the Southeast, Arizona, Oklahoma, and other places. He tries to visit each client on a monthly basis.

Often, clients ask him what's happening in other areas. For instance, clients in Arizona will ask him what's happening in the Upper Midwest with regard to milk prices and feed prices. Recently, feed prices have been on everyone's mind. "Hay prices are going up like crazy," he says. Currently, he is helping some clients in the Southeast scout out alfalfa hay in markets as far away as Oklahoma and Kansas. Along those lines, he has also introduced clients in one part of the country to by-product feeds that are used in another part of the country — and even the world, since he also has clients overseas.

A couple of other things:

  • Having clients across the U.S. gives Lundquist the opportunity to have clients travel with him on occasion. "For instance, this month I'm taking one of my clients from Florida and he's going to come and ride with me in Arizona," he says.
  • When he attends conferences, he realizes that producers don't always have the same opportunity, so he reports back to them what he has learned.


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