The most significant challenge facing dairy nutritionists today is convincing clients to maintain feed quality in light of high feed costs. That is from a Dairy Perspectives survey conducted in January by the research arm of Dairy Herd Management and this newsletter.

The survey obtained valid responses from 119 nutritionists. Nearly three-fourths of the respondents (73.9 percent) mentioned the challenge of maintaining feed quality in light of high feed costs. The next biggest challenge cited was keeping up with technology and research. When asked what they and their clients are doing to address the current high-feed-cost issues, the most frequent answer cited was focusing on forage quality, with improved feed efficiency a close second.