Allflex acquires SCR

Global livestock identification company Allflex announced the acquisition of SCR Engineers Ltd., a livestock-monitoring and intelligent milking solutions technology company.

SCR will operate independently as part of the Allflex Group. The acquisition is subject to regulatory review and approvals, with closing expected in early 2015.

The agreement brings together two leaders in livestock management with complementary technologies, experience and strengths. Company leaders view the acquisition as an important step to facilitate the adoption of effective and proven monitoring systems by North American producers.

"Through the years, Allflex has grown by developing individual animal identification tools and by acquiring organizations that provide producers with useful solutions," said Brian Bolton, president and CEO of Allflex USA. "Adding SCR to Allflex is perhaps the most significant step we"ve taken to prepare for the future demands on producers as they strive to meet the needs of feeding a growing world population with limited resources and greater demands for accountability."

For five decades, Allflex has pioneered individual-animal identification as a herd-management tool. Its focus has been on products that create workable solutions in real-life conditions, starting with visual technologies, and growing to include electronic, radio-frequency and genomic solutions. Today, Allflex operates in 80 countries, using its connections with livestock communities and its large-scale manufacturing capabilities to consistently introduce new, improved identification tools.

When established in 1976, SCR began innovating electromechanical devices for dairies, such as the industry"s first automatic milk meter with no moving parts (FreeflowTM). During the past 10 years, SCR has become a world leader in advanced cow-monitoring systems, providing useful data gathered by activity and rumination sensors. The company"s sophisticated analysis algorithms convert the data into real-time reports that make it easy to detect heat, monitor health for individual animals, and provide useful group and herd performance information.

"SCR brings an extensive network of partners who have experience with the on-farm implementation and support of state-of-the-art monitoring systems," said Bolton. "While these systems originally were developed for dairy cow monitoring, we believe their potential to efficiently monitor activity and illness indicators for the broader livestock market is extraordinary. Our team is looking forward to collaborating with SCR specialists to pioneer new ways this technology can help producers everywhere."

Tom Breunig, U.S. general manager for SCR, agrees that becoming part of Allflex will help accelerate adoption of livestock-monitoring systems in North America and other countries.

"Everyone associated with SCR is 100% committed to helping producers be more effective at getting cows pregnant, at identifying sick and stressed cows earlier, and at helping optimize nutrition programs through the use of the SCR technology," said Breunig. "We also believe that combining tools from both companies will enable producers to integrate and optimize their on-farm information systems. By working together, we"ll be able to customize comprehensive identification and monitoring solutions for producers of all sizes."


About Allflex: Dedicated to animal identification, Allflex is the world leader in design technology, manufacture and delivery of animal identification for traceability systems across all production animal species and companion animals. Allflex has brought cutting-edge, practical applications of visual, electronic and radio frequency in animal identification technology across the world for over  five decades, contributing to a safer global food supply. Allflex has manufacturing and technology subsidiaries in the U.S., Canada, Europe, Australia, New Zealand, Brazil and China. Allflex products are distributed in 80 countries worldwide. Visit for more information.

About SCR: SCR, headquartered in Netanya, Israel, is a world leader in development, manufacturing and marketing of Cow, Milking and Herd Intelligence solutions. The cow monitoring systems collect and analyze critical data points, from activity to rumination, on every individual cow, delivering the heat, health and nutrition insight while the milking solutions, led by best-in-class milk measurement technologies, simplify and streamline the milking process to save time, improve accuracy and drive overall efficiency. Headquartered in Israel, with U.S. and European subsidiaries, sales offices in China and more than 330 employees worldwide, SCR"s products are used by tens of thousands of producers on millions of cows worldwide. Visit for more information.



Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.