Customers at a Burger King in Brooklyn have been sold a whopper. The store advertised the new Impossible Whopper, a plant-based meat substitute sandwich, but customers who ordered the product were delivered a burger made with real beef.
That’s because Burger King only offers the Impossible Burgers in select locations, and Brooklyn is not one of those locations.
On its Seamless menu, the Burger King location in Brooklyn advertised the Impossible Whopper, but the orders were filled with beef Whoppers. Burger King asked the Seamless drivers to inform the customers of the switch, but most customers never learned of the substitution and their receipts read “Impossible Whopper.”
The Impossible Whopper is currently available in four cities: St. Louis; Miami, Florida; Columbus, Georgia; and Montgomery, Alabama.
In a statement, Burger King said: “The Impossible Whopper is not yet available in New York, but we look forward to making it available for our guests soon. We have recently become aware that due to a technology error, one of our franchisees incorrectly listed the Impossible Whopper as a menu item available at some New York-area restaurants through two third-party delivery platforms. The issue has been corrected and the item is no longer listed as an option until we officially bring the Impossible Whopper to New York. We apologize for any confusion this has caused.”
For more on Burger King and plant-based "meat" read the following articles:
- Burger King to Start Selling Plant-Based Impossible Whopper
- Flesh and Blood: What’s the Future of Fake Meat?
- Cattlemen’s Debate: What to Call Fake Meat? Who Should Regulate?
- Consumers Want “Clear Labels” On Lab-Grown Meat
- FDA to Hold Fake Meat Meeting to Address Public Concerns
- Airline Serving Fake Meat Burger Infuriates New Zealand Prime Minister
- Digital Disruption: Technology is Transforming the Meat Business
- How Missouri Began To Tackle Fake Meat: Missouri Sen. Sandy Crawford
- 'Fake Meat' Labeling Bill Passes in Missouri
- AgriTalk: Trade, Fake Meat Top of Mind for Cattlemen
- ‘Standards of Beef’ Won’t Be Enough to Stop Fake Meat
- Cattlemen’s Groups Worried About “Fake Meat”
- Fake Meat: A Threat To The Beef Industry?
- Cargill Invests In Alternative Meat
- Do-good Meat: Are Investors Only After Their Pound of Flesh?