This week, Chobani is launching its second, limited-edition charity flavor, called Farmer Batch, in partnership with American Farmland Trust (AFT). Through this program, 10 cents from every purchase of the Farmer Batch Chobani® Greek Yogurt Milk & Cookies four-pack is donated to AFT which will then be given to dairy farmers in the form of microgrants.
The program is allocating $10,000 microgrants to farmers, aiding farm business, transfer and succession planning, helping new dairy farmers access land as well as permanently protect their land, generate renewable energy and adopt climate-smart farming practices.
“The goal of these grants is to help farmers get access to professional services that they might not be able to do otherwise,” says David Haight, vice president of programs for AFT. “Some examples might be to hire an attorney to develop a will, healthcare proxy or legal documents that might be needed to facilitate farm transfer. The funds could also be used to hire a business or marketing professional to help develop a plan for enterprise.”
Of course, the funds can also be used to work with a land trust to pay for an appraisal or any of the other funding required to protect their farm with a conservation easement, Haight says.
He says AFT chose to work with dairy farmers because they make significant contributions to the agriculture economy. Additionally, several of the states that are highly concentrated with dairies are also states that face a lot of development pressure. For example, California, New York and Wisconsin.
“And you know, Chobani really wanted to partner with us to do something to support dairy farmers, so it was a great fit,” Haight says. “We had some shared interests and I'm really excited about this collaboration.”
According to Haight, future programs similar to this one are not out of the question for AFT.
“I'm really hopeful that this is going to be successful,” he says. “And that it will enable us to help other groups of families and to have other types of partnerships as well.”
Starting this month, The Chobani® Greek Yogurt Milk & Cookies products will be available nationwide.