During the midst of stressful midterms, Midwest Dairy debuted its Moo Lab pop-up on the University of Minnesota (UMN) and Iowa State University (ISU) campuses, serving up hundreds of free cups of “moon milk.”
Taking Pinterest and Instagram by storm, the trending milk claims to be a natural sleep aid for those who suffer from insomnia or stress. A new spin on a cup of warm milk, “moon milk” uses cow’s milk, honey, spices such as cinnamon or nutmeg, and adaptogens.
Midwest Dairy promoted the milk to those in the Generation Z age group, ages 15-21, who are leaving fluid milk consumption at the highest rate.
Besides the nutrients provided from milk, spices like cinnamon, nutmeg and ginger may assist with digestion and a sense of calmness. Generation Z is reported to have the worst mental health of any generation, according to an article written by Time.
“We’ve recognized Gen Z is distinctly different than millennials,” said Alexandra Larson, a registered dietitian with Midwest Dairy in a press release. She explains that this generation has a positive attitude toward dairy, but it is milk consumed as part of other standalone beverages, like smoothies and lattes, that is trending up.
Lining up to drink a warm cup of frothy milk, snap a few photos and possibly help relieve some stress, more than 1,500 students consumed this new dairy trend.
“Moo Lab was an inviting way for students to taste and see how cool dairy is, while making the connection that it’s fresh and local,” said UMN Dairy Science Club President Samantha DeVoe. “Despite cold and rain, we had 20-plus people in line at times and, with the #CupsofComfort campaign, students continuously shared their moon milk experience on Snapchat and Instagram. It was such a positive experience!”
Using the hashtag #CupsofComfort, several students joined in on the “moon milk” Instagram craze. To see some of their photos, scroll below!
Milk and dairy products are the ultimate farm-to-table goodness. In fact, most of the milk in your grocery aisle comes from farms here in Iowa. 🚜🐮Celebrate and support local farmers with a delicious, trendy (and FREE!) cup of moon milk at the Memorial Union West Loop on Nov. 5 & 6 from 10a - 3p! #CupsofComfort
Congratulations to all of our #CupsofComfort winners! The grand prize winner, @carolinelsell, received a $50 gift card to the Dairy Salesroom! 🐮 She brings more comfort to the world with her smile. . . #moolab #milk #moonmilk #event #university #gophers #gogophers #umn #universityofminnesota #minnesota #dairy #dairyeducation #college #campus #weisman #dairytreat #minnesota #goldengophers #milk #aesthetic #congrats
Moooove on over latte art and extreme milkshakes. Moon milk is here! Stop by Weisman near the East Bank bridgehead today from 10a-3p for a warm, spiced beverage! 🐮 🥛Give it a try. You'll be happy you did. Plus, you could win a $50 gift card to the Dairy Salesroom when you snap and share using #CupsofComfort. . . #moolab #milk #moonmilk #event #university #gophers #gogophers #umn #universityofminnesota #minnesota #dairy #dairyeducation #college #campus #weisman #dairytreat #minnesota #goldengophers
We are "udderly" excited to get this Moo Lab going! Keep your eye out for the @misfitcoffee truck starting Monday at 10a outside of Weisman near the East Bank bridgehead. 🐮 🥛Which FREE cup of moon milk do you wish to try? #CupsofComfort . 🌟 Udder Darkness: coffee concentrate + activated charcoal + whiskey and brandy extracts + maple syrup 🍒 Moo & Gold: ginger + turmeric + cinnamon + black pepper + honey 🍵 Red Velvet Moo-shine: dark chocolate + beet + sea salt + tart cherry + coconut sweetener . . #moolab #milk #moonmilk #event #university #gophers #gogophers #umn #universityofminnesota #minnesota #dairy #dairyeducation #college #campus #weisman #dairytreat #minnesota #goldengophers
Sometimes it's the little things in life that mean the most: A smile on a bad day; Holding the door for someone in the rain; Sharing the picture of that cute dog; or Sending a quick text reminding your friend that they are appreciated and valid. It's an ongoing choice that I have to make every day. How do you add comfort to the world? #cupsofcomfort
For more on this topic, read: