Branching out from their signature ultra-filtered milk products lineup, fairlife is stepping into the dairy coffee creamer arena. Available in four different flavors; hazelnut, caramel, vanilla and sweet cream, the creamers contain 40% less sugar than regular coffee creamers and are also lactose free.
“Today, the creamer category is dominated by choices that lean heavily on indulgent flavors,” says Bill Kelly, chief marketing officer at fairlife in a recent press release.“As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up.”
According to a 2019 Mintel report, the coffee category is expected to grow from $15.1 billion in 2019 to $18.5 billion by 2024. Growing alongside it, the creamer market is projected to grow from $6.1 billion to $7.5 billion.
“We created Fairlife creamers to provide these coffee drinkers with a great-tasting option that offers real dairy with a hint of flavor to enhance their coffee experience,” Kelly says in the press release. “Our creamers are made with ultra-filtered milk and 40% less sugar than other creamers. It’s just another way to offer consumers delicious products with enhanced nutrition profiles.”
At the beginning of 2020, the Coca-Cola Company announced that it had acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers.
“We are excited for the next chapter of fairlife’s growth and innovation and look forward to continuing to work with our partners across the Coca-Cola system to meet fast-changing consumer needs in a vibrant category,” fairlife CEO Tim Doelman said in a press release. “We set out in 2012 to harness the power and nutrition of dairy and give people great-tasting products that provide the nutrition they are looking for. Our innovative product lines will continue to grow and improve with the strength and scale of The Coca-Cola Company.”
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